Conducting online dating survey, one can identify four different types of internet dating agencies. They all appear to work in a similar way. However they do differ greatly in the quality, sophistication and effectiveness and in the way they safeguard members' privacy.

Their membership base falls roughly into two groups. Singles who are serious enough about finding their partners are happy to pay a fee, as opposed to those who use totally free uk dating agencies to have fun.

The four different types are:

1. An internet version of a newspaper 's 'lonely hearts' column improved by the use of photographs.

2. An online dating agency with a choice of basic selection criteria and providing a means to carry out searches and messaging.

3. An online matchmaking agency. This type of online dating agency requires comprehensive and accurate 'personality profile' information. It carries out sophisticated two way personality matching and compatibility scoring, together with a messaging system that safeguards members' anonymity.

4. The most comprehensive are online matchmaking services which use personality profiling based on the Multiphasic Personality Inventory technique. They carry out their matchmaking by evaluating compatibility scores. However, for its complexity this technique is not widely used.

To find out more about matchmaking organization the four types of online dating agencies are described in more details further on.

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